Hello everyday chef,
We’re a team of passionate F&B specialists who have expertise in certain facets of the industry, with experience and exposure across businesses in Asia and Australia. In fact, a couple of our co-founders are based in Melbourne, Australia – giving us the edge when it comes to food trends and inspirations from one of the world’s most culturally diverse F&B epicentres.
Our collective expertise includes: nutrition and wellness, food logistics and supply chain, information technologies, lifestyle branding and marketing, customer experience, and finance.
We’re privileged to have a certified nutritionist and medical industry practitioner within our ranks – Cecily Chen, a co-founder and our Chief Product Development Officer, is the wizard behind our recipes. She puts together ingredients and flavours that marry well and are good for you, whipping up recipes that take less than an hour to prep/cook and are family-friendly – not an easy feat! Every recipe comes with nutritional information including calories, macros (protein, fats, carbs), sugar and sodium levels, as well as allergens (nuts, soy, dairy, gluten, eggs, and FODMAP).
To revolutionize the way people approach meal planning and cooking. Helping people lead healthier, happier lives through the power of whole food.